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You can argue about whether this actually works, but the idea is a good one

Along with the laws, the government must, on an urgent basis, continue spreading messages about secondhand smoke hazards in the interest of public health, Mallik concludes

That meant government regulators viewed the tobacco substitutes more like drugs, subjecting them to a regulatory morass that the cigarette makers wanted to avoid

[20] Royal College of Paediatrics and Child Health (2020)
