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Chris Argent, spokesmen for Philip Morris, an American cigarette manufacturer, told CNN/Seven Network "plain packaging won't reduce smoking, but it will impact the value of our brand." However, cigarette companies such as British American Tobacco, Philip Morris Limited and Imperial Tobacco are challenging the law contending it is unconstitutional

That was out of fashion by the fifties

Colors also have functions in marketing with respect to sensory perceptions 22

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