2 cigarettes and an ashtray Two hands holding into Stock Photo Pandemic may have stalled efforts
Description
Because they don't include all of the harmful substances found in traditional tobacco products, some people might assume that the pouches have fewer long-term health effects

Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes.* Discover more about our scientific assessment journey

Additionally, PMI recently released a white paper about reducing smoking that minimized the effectiveness of proven public health strategies and proposed that the industry can offer better solutions

Advisory Note, 2005