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The state also enforces prohibited sales related to devices or packaging that mimic consumer or food products, use misleading trademarks, or appeal to youth through bright colors or cartoon imagery

An independent review of the evidence by Sir Cyril Chantler found that branded packaging plays an important role in encouraging young people to smoke and in consolidating the habit. 51 Sir Cyril concluded that standardised packaging, in conjunction with the current tobacco control regime, is very likely to lead to a modest but important reduction over time on the uptake and prevalence of smoking and thus have a positive impact on public health . Initial evidence from Australia, the first country to introduce standardised packaging, suggested that it would contribute towards a reduction in smoking amongst adults

Stemming from a 17-year legal battle, these court-ordered statementswhich cover five different topic areaswill explain in plain language the reality of the harms inflicted by tobacco products and address many common misconceptions about cigarettes

Press gently: Use your finger, the bottom of a lighter, or a tamping tool to lightly compress each layer