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On November 24, 2025, Gibbs emailed a "Statewide poll working group" inviting them to help "formulate a statewide voter poll on messaging around endgame policies." The group included three CDPH employees: Lautsch, Valenzuela, and Tonia Hagaman, alongside American Heart Association staff and Rachael Record, a San Diego State University professor whose published research explicitly aimed to develop community-specific messaging strategies to build support for tobacco prohibition
Wilson IS, Ritchie D, Amos A, et al
Kim K, Picciotto MR
Misinformed smokers, therefore, have no reason to switch to the safer product
