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Novo Nordisk aired its first Big Game commercial for Wegovy, featuring celebrities like Kenan Thompson and DJ Khaled Ro ran streaming and digital campaigns during the same period, starring Serena Williams, who shared her experience with GLP-1 treatment to connect with mainstream audiences Historically, pharmaceutical marketing focused on clinical communications, doctor outreach, and niche audiences

One of the newer and increasingly popular options is Semaglutide, a prescription medication initially designed to treat type 2 diabetes but now widely used for weight loss

With new approvals for cardiovascular risk reduction and OSA, GLP1s are reshaping treatment paradigms across comorbid conditions and gaining traction with a broader set of providers

Nonalcoholic fatty liver disease (NAFLD) represents a burgeoning problem in hepatology, and is associated with insulin resistance